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In 1863, Bourjois was born on the great boulevards of Paris in the theatre district, at a time when France was the world's second leading economic power. The actor Joseph-Albert Ponsin was the company's first creator; he prepared makeup and perfumes for actors and actresses in the comfort of his own home. In 1868, Ponsin entrusted his entire activity to Alexandre-Napoléon Bourjois. The company blossomed in the hands of Monsieur Bourjois, who made it internationally known.

The first creations were waxy makeup sticks in many colours, with amusing names. 

His mission is to continue to invent, create and design clever, feminine products that simplify beauty. Make Parisian style accessible to all women by providing daring looks that are tasteful and easy to achieve...without breaking the bank. Enable every woman to fully express her inner style and creativity. At Bourjois, we have personality, and we love women who have personality, too.